Managing multiple brands in HubSpot can be a challenging task, especially if you are unsure which of the possible options best suits your needs. HubSpot offers three central ways to manage brands: business units, domains, and standard accounts or portals. In this guide, we compare these options in detail and provide you with helpful insights to optimize your brand management and find the best possible solution.
If you want to effectively manage different brands or units under a single management, HubSpot's business units offer you an optimal solution. This configuration is particularly beneficial for companies that operate under a common umbrella brand, but need to develop customized marketing strategies and campaigns for each brand.
Business units allow you to take advantage of synergies while still addressing the specific needs of your brands. This model not only promotes consistency in communication across all divisions, but also allows your company to analyze and manage marketing activities in a centralized way.
In addition, efficiency can be increased through shared resources such as templates and content, leading to a reduction in redundancies and costs.
HubSpot's Domains feature is ideal if you want to distribute content across multiple domains while maintaining centralized management and analytics through a single instance. This approach is great for companies with similar brands that target the same audiences.
By using this feature, you can not only diversify your online presence, but also efficiently implement coherent marketing strategies without losing track.
It also facilitates data collection and analysis across all domains, which helps optimize campaigns and target specific user groups.
HubSpot's standard accounts or portals are specifically designed for companies managing independent brands or franchises.
With this option, you can manage each brand in a separate HubSpot portal, ensuring maximum independence and specific data protection between different brands
This structure offers a clear separation of data and activities for each brand, making it easier to tailor individual strategies and closely monitor performance.
To help you choose the optimal HubSpot solution for your needs, we present a detailed comparison of the features and possibilities of HubSpot's business units, domains, and accounts below.
One tip in advance: When comparing HubSpot solutions, it's essential to consider the specific requirements of your brand management.
Think about which aspects of data integration, independence between brands, and specific features are most important for your company.
A clear definition of your priorities makes it easier to decide the right HubSpot configuration and ensures that the selected platform optimally supports the effectiveness of your marketing strategies.
|
Function/Option |
Business units |
Domains |
Multiple accounts/portals |
|---|---|---|---|
|
Management of content on different domains |
✓ |
✓ |
✓ |
|
All managed brands are part of the same parent company |
✓ |
✓ |
x |
|
Sending emails with individual subscription settings for each brand |
✓ |
x |
✓ |
|
Target groups of the brands overlap |
✓ |
✓ |
x |
|
Implementation of up-selling or cross-selling of contacts across different brands |
✓ |
x |
x |
Use of the same advertising materials and campaign concepts for different brands |
✓ |
✓ |
x |
|
Marketing identical products or services under different brands |
✓ |
x |
x |
|
Analyzing and comparing the performance of campaigns from different brands |
✓ |
x |
x |
|
One marketing team looks after several brands |
✓ |
x |
x |
|
One development team looks after several brands |
✓ |
✓ |
x |
|
Business activities in different geographical regions, such as EMEA and Latin America |
✓ |
✓ |
x |
|
Option for regional data storage for individual brands |
x |
x |
✓ |
|
Several legally independent companies or franchises |
x |
x |
✓ |
|
Option to receive individual invoices |
x |
x |
✓ |
|
Option to manage each brand with an independent CRM system |
x |
x |
✓ |
|
Existence of legal requirements for a strict separation of trademarks |
x |
x |
✓ |
In summary, each HubSpot configuration offers specific advantages tailored to different needs and structures in brand management.
Whether you prefer centralized management with business units, flexible content management across domains, or independent control with separate accounts, the decision should be based on the strategic goals of your company.
By carefully weighing the features and options and clearly defining your priorities, you can ensure that the selected solution maximizes your marketing efficiency and supports your business growth.
Need help finding the ideal HubSpot solution for your company? Contact us, and our expert team will guide you through the selection process to ensure that your goals can be achieved.