Create Your Visual Identity

The term 'design' is quite abstract for many people. Understandably so, as it encompasses a very broad range of use cases. At Pinetco, we always like to define design as the face of a brand or a company. It is the first impression a new customer or prospect gets of your company or service, and as we know, first impressions cannot be repeated.

Therefore, smart design is one that is aesthetically pleasing, distinctive, and aligned with your identity. Additionally, poor design can significantly impact the conversion rate on your website, directly influencing business success. In the digital realm, users are typically very quick to navigate, making the initial glance at a website crucial. Design plays a central role in many of our projects and can encompass various media and application possibilities.

As is often said, beauty is always in the eye of the beholder. A design should never be random or just pretty. And let's be honest: that's not design, that's decoration!

We always ask ourselves the central question: Who is your target audience, who do we want to address? Different customer groups feel engaged by different approaches. This is exactly what needs to be considered in design. Good design simply strikes "the right tone".