WEDOLO
Our goal
The design of a platform that simplifies the everyday life of logistics companies and increases their efficiency.
The initiators are Kravag (part of the R+V insurance group),
SVG (Road Transport Association) and BGL (Federal Association of Road Haulage, Logistics and Disposal). As the three major players in the logistics industry, they want to combine their digital services via single sign-on. In combination with our Start-In Road Heroes, we are proving to be the ideal sparring partner for this project.
WEDOLO
The challenges
We start with a blank canvas. For the platform and marketing we need the following:
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a name
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a consistent concept
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Branding including trademark registration
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an innovative UI and web design for the website, platform and app
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Wording and page structure incl. SEO measures
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Technical implementation of the marketing website as Hubspot CMS
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as well as various advertising materials
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and digital sales channels
Alf Wegner
Strategic Business Developer KRAVAG-LOGISTIC Versicherungs-AG
WEDOLO
The successes
WEDOLO can establish itself as a newly created brand in the logistics sector. The joint project not only creates a successful brand, but also long-term, accompanying marketing measures.
A permanent positioning for important industry keywords (e.g. hazardous goods signs, truck toll calculator) on the first page of Google and even at number 1 in the Google ranking. Leads included: Within one year, we were able to increase the number of registrations by up to 87.47% with the help of various campaigns on the different online channels.
The fun of working together is also reflected in other projects, such as the promotion of the Kravag Truck Parking App. Here we achieved over 50,000 app downloads at 99% of the budget and thus a whopping 126% target achievement.
Code the future: Together we create innovative solutions for your company!
Arrange an initial consultation now and let's talk about individual coding strategies that will take your success to a new level.
Max Festen
IT & HubSpot Consultant